BNCRC Rebrand
Fall 2017
For my Identity Design course at the University at Buffalo, I was given the opportunity to rebrand a local non-profit organization and create a brand standards guide. I partnered with the Buffalo Niagara Community Reinvestment Coalition (BNCRC), a local organization aimed at fighting for social and economic justice in the Buffalo-Niagara region. My goal was to give BNCRC a clean, sleek, and modern look while invoking the beauty and wonder of the Buffalo Niagara region.
The Brand
My identity begins with a new logo. A circular icon, representing the cycle of poverty and misfortune that BNCRC is fighting in the Buffalo-Niagara community, introduces the flow of the iconic Niagara Falls in the form of three swooshing lines and sends it upward, soaring towards justice and new opportunities. As of 2019, BNCRC has introduced this logo as their official organization logo: www.bncrc.org.
The Guide
The additional components of the new identity, such as graphic elements, photographic themes, and stationary mockups, are laid out in the brand standards guide. This 32 page booklet showcases the rebranded BNCRC and gives the exact do's and don't's when it comes to working under the new brand guidelines.
