Inside Orlando
Senior Thesis Magazine
Fall 2018 - Spring 2019
Inside Orlando is a full-length print travel magazine created as my senior thesis at the University at Buffalo. Centered on Orlando, Florida’s theme park and tourism landscape, the publication explores attractions, news, rumors, planning insights, and feature storytelling across the Central Florida entertainment industry.
The project combined editorial design, photography, writing, and brand development into a single cohesive publication, inspired by contemporary travel media and attractions-focused publications.
The Brand
The magazine identity was built to reflect the energy of Orlando’s entertainment industry paired with the warmth and vibrancy of Florida. The visual system emphasizes bold color, strong photography, and clean editorial layouts with intentional whitespace and structured hierarchy. Roboto was selected for its versatility and modern, readable aesthetic across both headlines and body copy.
The Cover
The cover system was designed to prioritize bold, cinematic photography with minimal typography, allowing imagery to lead the composition. Each issue features a single primary cover story with supporting negative space and color treatments pulled directly from the photography.
Multiple cover variations were developed, with one selected for print execution. Photography was primarily captured by me, reinforcing the publication’s focus on original visual storytelling.
The Advertisements
To reinforce realism within the publication, mock advertisements were created for real Orlando-based tourism and travel companies. This included redesigning or adapting brand elements for organizations such as travel agencies, industry associations, and attraction-related services, ensuring visual cohesion within the magazine’s editorial environment.
