Versant Media / NBC Sports Next
Digital Designer
June 2023 - present
As a Digital Designer at Versant Media (formerly NBC Sports Next), I lead creative production for GolfPass while also supporting campaigns across GolfNow and SportsEngine. My work spans digital advertising, promotional campaigns, show artwork, email marketing, web and app experiences, and FAST channel creative.
Working closely with marketing, product, development, and external partners, I concept and execute multi-platform campaigns designed to drive engagement, strengthen brand identity, and elevate the visual presence of the sports portfolio. In addition to campaign design, I oversee freelance creative production and contribute to ongoing workflow and asset system improvements focused on efficiency, scalability, and brand consistency.
GolfPass National Promotions
I currently lead creative development for seasonal membership campaigns designed to drive GolfPass subscriptions through promotional offers, savings incentives, and featured benefits. Creative deliverables included digital advertising, email marketing, website hero graphics, in-app promotions, and supporting campaign assets across the GolfPass ecosystem.
GolfPass Instructional Shows
I develop campaign creative and promotional artwork for GolfPass instructional programming featuring top golf instructors and personalities. Deliverables included logos, key art, poster-style show graphics, email campaigns, website and app assets, social media promotions, and streaming platform visuals designed to elevate viewer engagement and strengthen show identity.
