Versant Media / NBC Sports Next
Digital Designer
June 2023 - present
As a Digital Designer at Versant Media (formerly NBC Sports Next), I lead creative production for GolfPass while also supporting campaigns across GolfNow and SportsEngine. My work spans digital advertising, promotional campaigns, show artwork, email marketing, web and app experiences, and FAST channel creative.
Working closely with marketing, product, development, and external partners, I concept and execute multi-platform campaigns designed to drive engagement, strengthen brand identity, and elevate the visual presence of the sports portfolio. In addition to campaign design, I oversee freelance creative production and contribute to ongoing workflow and asset system improvements focused on efficiency, scalability, and brand consistency.
GolfPass National Promotions
I currently lead creative development for seasonal membership campaigns designed to drive GolfPass subscriptions through promotional offers, savings incentives, and featured benefits. Creative deliverables included digital advertising, email marketing, website hero graphics, in-app promotions, and supporting campaign assets across the GolfPass ecosystem.
GolfPass Instructional Shows
I develop campaign creative and promotional artwork for GolfPass instructional programming featuring top golf instructors and personalities. Deliverables included logos, key art, poster-style show graphics, email campaigns, website and app assets, social media promotions, and streaming platform visuals designed to elevate viewer engagement and strengthen show identity.
FAST Artwork & Promotions
I create digital television artwork and promotional creative for GolfPass FAST channel distribution partners including Pluto TV, Roku, Samsung TV, and other streaming platforms. My work focuses on creating visually impactful show promotion assets optimized for TV interfaces and viewer discovery across connected TV environments.
GolfNow Email Campaigns
To increase engagement and bring more personality to GolfNow email campaigns, I developed a series of animated GIF hero images featuring the brand’s gopher puppet mascot. Subtle character animations — like popping into frame, adjusting his sunglasses, raising his eyebrows, and pointing to CTAs — create moments of surprise and movement while reinforcing the campaign message.