Wraith
Senior Thesis Exhibition Branding
Spring 2019
Wraith was the official branding and promotional design system for the University at Buffalo 2019 Senior Thesis Exhibition, developed as the culmination of the BFA program. The project involved creating a cohesive visual identity for the exhibition and supporting promotional materials across print and digital formats.
The concept, titled Wraith, explored a minimal, atmospheric direction defined by whitespace, subtle imagery, and ghost-like portraiture of participating students. The identity system emphasized restraint and abstraction to reflect the reflective nature of the exhibition.
The primary exhibition mark combined a montage of student work with a transparent typographic overlay of the title, reinforcing the collective nature of the show while maintaining a clean, modern aesthetic.
